And
you thought SPAM in a can was bad!
SPAM
has once again become a household name, unfortunately this version is
a lot worse than the last. An article in the Oregonian this last
weekend suggested that SPAM email now exceeds 53% of the overall
internet email traffic.
It's
really an economic problem. It costs relatively nothing for
spammers to send out hundreds of thousands of messages a day, yet the
impact it has on businesses is staggering. Add up all the time spent
by employees deleting unwanted solicitations. Combine that with the
fact that valid business emails are occasionally being deleted by
mistake because they are buried in a sea of solicitations. Not to
mention the time wasted by employees that are enticed away from their
duties by solicitations for pornography and other non-work related
material. The financial effect this has on businesses is
something that needs to be taken seriously.
"Oregon's
legislature is considering its own law. A bill passed 57-0 by
the house would make it illegal for a spammer to use a misleading
subject line... Unfortunately, these laws won't fix the
problem. They're destined to become just tools on the shelf.
Spam is so broadly dispersed, massively produced and proficiently
cloaked it can't be stopped. And the hucksters who bombard you
with spam typically are one step ahead of technology. The best shields
are technical -- not legal."
The
technical staff at Sterling are in agreement, the only way to battle
the spam is with technology. We have recently put two new servers in
place, with very sophisticated software installed that analyzes each
piece of email coming through the system. It's looking for
tell-tale signs of spam. If the characteristics of a particular
piece of mail cause it's score to rank above a predetermined
threshold, it's subject line is edited and [SPAM] is inserted at the
beginning. With this tool in place, employees can quickly
discern which mail needs to be deleted and which need to be read.
It's
our mission at Sterling to make the Internet productive for our
clients. The spam filter service starts as low as .50 cents per month.
Give the sales team a call if you would like this service added to
your account.
Note:
Clients with email addresses @sterling.net or @sterlink.net are setup
with this service automatically, and there is no additional charge.
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